APA Style

PETER, J. Paul, OLSON, Jerry C.. (2010). Consumer behavior & marketing strategy (edition 9). New York: McGraw-Hill Book Company.

Chicago Style

PETER, J. Paul, OLSON, Jerry C.. Consumer behavior & marketing strategy. edition 9 New York: McGraw-Hill Book Company, 2010. Text.

MLA Style

PETER, J. Paul, OLSON, Jerry C.. Consumer behavior & marketing strategy. edition 9 New York: McGraw-Hill Book Company, 2010. Text.

Turabian Style

PETER, J. Paul, OLSON, Jerry C.. Consumer behavior & marketing strategy. edition 9 New York: McGraw-Hill Book Company, 2010. Print.